Laguna Beach City Council · 2026

A fourth-generation local, running to keep Laguna, Laguna.

From Laguna, For Laguna

Residents first. Common-sense leadership. Protecting the small-town coastal character that makes Laguna Beach unlike anywhere else.

Illustration of the Laguna Beach lifeguard tower

Why I'm running

Laguna is at a crossroads, and it deserves leadership that listens.

I'm Nick Aronoff. My family's roots here stretch back to the late 1940s. I grew up on these beaches, went to Anneliese, El Morro, Thurston, and LBHS.
Laguna has always been home.

Read Nick's Story

What this campaign stands for

Four simple principles

1

Residents First

Open, honest communication and meaningful public input on the decisions that shape our daily lives.

2

Steward Tax Dollars

Be responsible with public money, fiscal discipline, & real priorities over costly vanity projects made without meaningful public input.

3

Preserve Laguna's Character

Protect the small-town coastal identity, historic charm, and artistic culture that make Laguna unlike anywhere else.

4

Support Local Businesses

No new Business License Taxes. Create policies that help local businesses, artists, workers, and families succeed year-round.

Nick Aronoff for Laguna

It takes a community.

Running a successful campaign takes more than one person. Whether it's a contribution, your time, or hosting a small meet-and-greet with neighbors, every bit of support moves Laguna forward.